Fundraising Campaign

For PATH’s Spring Fundraising Email Campaign, I collaborated cross-functionally with writers and strategists to develop a visually cohesive and message-driven email series. I designed three initial layout concepts that helped refine both the visual approach and the campaign’s core messaging. The final design was adapted into four unique emails, each using a consistent structure but featuring a distinct brand color and hero image to create variation while maintaining unity. PATH’s brand identity was reflected throughout the designs via strategic use of the color palette, iconography, and symbol systems, with PATH red used intentionally to highlight key calls to action. Each layout was optimized for both desktop and mobile, ensuring a responsive, accessible experience across devices.