Performing Arts
Lead Visual Designer, Seasonal Campaign Art Director, Brand Identity Developer, Print and Environmental Designer, Marketing Design Collaborator
As part of Intiman Theatre’s marketing and communications team, I helped define and evolve the visual identity of Seattle’s Tony Award-winning regional theater across multiple seasons. Each year, I led the design of the annual brochure, which set the tone for the season and informed campaign materials including posters, print and digital ads, newsletters, study guides, direct mail, and large-scale signage. These designs reinforced Intiman’s bold brand presence while promoting productions and deepening audience engagement.
In addition to campaign work, I provided creative direction for fundraising initiatives, community outreach events, and the theater’s annual gala. I managed full production workflows—from directing photography to preparing press-ready files and coordinating with vendors. I also played a key role in building Intiman’s early digital presence, designing and managing the website and launching its first email marketing campaigns to broaden reach and connect with supporters online.
As a freelance designer, I also created brochure layouts and self-mailers for Northlight Theater, supporting subscription campaigns and donor communications. These pieces combined clear hierarchy, expressive imagery, and thoughtful pacing to tell the season’s story, highlight programming, and drive audience engagement through print-forward design solutions.
